Serko.ai
A launch pad for agentic AI in business travel
Serko has spent nearly 20 years shaping how business travel gets booked, and its technology already powers Booking.com for Business, one of the biggest names in business travel.
With Serko.ai, they are leading the agentic AI wave in corporate travel. Comparing flights, checking hotel availability, and booking the lot now happens in one quick conversation. And nobody is shorter on time than a corporate traveler.
Getting it to market was its own race. Being early is a head start, and in AI, head starts don’t last long. Leading is only a fraction of the job. The rest is being remembered, and AI products are fast becoming hard to tell apart.
What we did
Digital Strategy
Copywriting
UX & UI Design
Digital Brand Expression
Motion Design
Webflow Development
Industry
AI / SaaS
Travel
Region
United States
Size
Enterprise
Words
Challenge
Any large business launching something new runs into the same squeeze. The product is still evolving, the clock is running, and getting the narrative right is everything. Serko.ai faced all three.
We designed the site while the product was still coming together, working in close step with Serko’s product and marketing teams. As each new feature landed, it went straight into the site, keeping the launch moving at the same pace as the product.
The site also had two audiences to win over, the business travelers using the product and the travel admins who set company policy. Both needed to see what Serko.ai changes when it comes to booking trips and managing them.
Result
With a product this rich in features, the site had to cut through and make the story easy to take in. We shaped the narrative with Serko’s team until each audience had a story worth hearing, and travelers could see their tedious trip planning shrink to a single exchange.
One site that changes by location, with sign-up for US travelers and a waitlist for the rest of the world, powered by Webflow Optimize.
Serko.ai deserved a first impression people would remember, and motion became our way in. Every animation was storyboarded and timed so the right message lands at the right moment in the scroll, beginning with a hero moment that captures the product’s story in seconds and stays light on its feet.
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From the hero down, the product springs to life. A single sample trip threads through the opening sections in tactile, detailed cards, from the first booking to a stress-free refund and a rerouted flight, finishing on the personal preferences that make every trip feel made to measure. By launch, the storyboards had become a single, polished scroll that moves as smoothly as the product.
Business travel rarely happens at a desk, and the site moves with the people doing it.
On mobile, the hero animation and following sections play out at a phone’s pace, easy to take in at a glance. Desk or phone, the experience holds together, and Serko.ai heads into its US launch with a site as forward-thinking as the product behind it, and a first impression that’s hard to forget.
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