Diving into the deep, blue, innovative world of fishing
For over 30 years, Black Magic Tackle has upheld a superior standard in the field of fishing equipment. Their diverse product catalogue, comprising over 2,000 items, offers support on every fishing adventure. Each product is the result of extensive research, testing, and quality control — innovation takes precedence, and it has since the company’s establishment. It’s no wonder, then, that Black Magic Tackle has garnered a wide community of passionate anglers over the decades.
N4 was contracted to enliven the company’s existing brand and facilitate community growth through the development of brand and marketing strategies, along with specialist web design and custom web development. The previous website lacked personality and was holding them back from growing their valued community. Our goal was to dive deep into the fishing world, resurfacing with a digital solution that would solidify BMT’s position as a leading provider of fishing equipment and as an education hub.