Showcasing a premium offering and heritage brand
The conceptual phase began with an intimate exploration of Cardrona Distillery’s products and location, drawing parallels between the ingredients and the land. We examined how best to frame these elements to create an immersive online experience that closed with a seamless customer journey to purchasing.
Feedback from customer surveys we deployed helped us adjust our approach as we developed concepts for the online experience. This information led us to a distinct design that would embrace customer preferences for optimal engagement.
The resulting website brings users on a dynamic tour through Cardrona’s catalogue and breathtaking locations. We created intuitive navigation to encourage visitors to find their own way, flowing through the site naturally.