Evolving a brand whilst retaining their legacy
The Shot brand goes back more than 50 years. A family run business, with deep rooted connections and a loyal customer base that stretches the globe. So you can imagine the pressure we were under to help evolve their brand, a brand with such history. However we all agreed it was a necessary step to help shift the brand so it could perform in both the physical and digital formats.
Initially we wanted to push and challenge the Shot team and extend the brand into a new territory, but we won’t lie, that didn’t work. So we went back to the drawing board, and took on the Shot teams feedback to craft something that refined their existing mark, whilst amplifying their elements to help convey the history, whilst dramatizing their new future.