Northbrook offers a new level of luxury for later living — an unparalleled retirement experience for the discerning. Their vision is not simply of a place to call home, it’s of a world in itself.
N4 was contracted, in collaboration with Brandspank, to bring this vision to the digital realm, empowering prospective residents to envision themselves at Northbrook. A combination of strategy development, website design, website development, and marketing services was used to execute Northbrooks’s digital presence and drive tangible business outcomes.
At large, the project required a comprehensive study of the Northbrook world, focusing on community, location, architecture, amenities, and the development’s extraordinary care model.
Details
When defining the website’s target audience, Northbrook deviated from the typical focus for retirement developments. Instead of targeting the children of prospective customers, they honed in on the customers themselves. This required a highly accessible design solution, one that would simplify the site navigation, animations, and movement to develop an effortless experience for less tech-savvy users.
In addition, we needed to effectively communicate the impressive world that Northbrook had created. A great deal of minds, hands, and years have been involved with the development of Northbrook’s sophisticated and outstanding offering. It’s a substantial project that has paid as much attention to the details as the framework, resulting in a high degree of excellence. Expanding this level of craftsmanship into a website was no small task, and was a responsibility that our team handled with utmost care.
We approached this project with a sophisticated lens, drawing on the fine arts to establish an experience that embodied Northbrook’s essence. Through holistic research and with great care for accessibility standards, we developed a distinctive and captivating digital environment.
As a Webflow Enterprise Partner, N4 is fully committed to web accessibility. For this project, we focused extensively on the less tech-savvy users, addressing their pain points while developing an elegant experience reflective of Northbrook. Bold imagery, intuitive navigation, and purposeful animations were all essential components of our website design.
Much like a walk in the park, Northbrook’s website design takes users on a journey through the development’s extraordinarily manicured world. People get to experience what a future with Northbrook feels like, from a morning in the garden to an evening of fine dining with friends and family.
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“The project commenced with two key objectives in mind: to expand the Northbrook brand digitally and to generate tangible business outcomes. As we reflect on our journey, it's evident that we've successfully accomplished both of these.”
Jono Cook
Founder / Developer
, N4
