The Data Group
Transformation from sales-centric to education-first, increasing user interaction by +266% in just 90 days.
The Data Group turned to N4 for a complete digital rethink - not only to elevate its website to an enterprise standard, but to bring clarity and approachability to its multifaceted offering.
With data so often seen as “too difficult” or impenetrable, the brief called for a shift from sales messaging to education, aiming to foster deeper understanding and user engagement.
What we did
Digital Strategy
UX & UI Design
Digital Brand Expression
Webflow Development
Webflow Migration
Industry
IT System Data
Region
United States
Size
Scaleup
Words
Results
↑53%
↑266%
↑122%
Overview
Bringing clarity to the multifaceted world of data
The Data Group is a leading data strategy and technology partner, helping organisations around the world turn their data into a true business asset. Drawing on over 20 years of experience, the company excels at handling complex data transformations and is uniquely positioned to provide tailored solutions across diverse industries.
The company turned to N4 for a complete digital rethink - not only to elevate its website to an enterprise standard, but to bring clarity and approachability to its multifaceted offering. With data so often seen as “too difficult” or impenetrable, the brief called for a shift from sales messaging to education, aiming to foster deeper understanding and user engagement.
Overview
Solution
Visualising a data ecosystem with 3D renders
To bring clarity to The Data Group’s complex and layered offering, we designed custom 3D renders that act as both visual metaphors and functional diagrams.
Woven throughout the website, the 3D elements create a cohesive visual language - anchoring the UX while translating abstract concepts into compelling illustrations. In doing so, we not only paint the bigger picture of The Data Group but also guide users through technical subject matter with confidence.
Rewriting the data dialogue
To enhance the website’s effectiveness, we refined The Data Group’s tone of voice, messaging, and content structure, shifting away from traditional B2B jargon and toward a more educational, customer-focused look.
Grounded in a practical, real-world context, the new language demystifies the intimidating realm of data, helping users grasp the true value of owning, transforming, and using it.
Responsive design, powered by Webflow
Built in Webflow, the new website delivers a seamless, high-performance experience across devices - maintaining speed, stability, and design fidelity at every breakpoint.
From fluid layouts to adaptive visuals, every element has been thoughtfully crafted to retain quality and impact, whether viewed on a desktop, tablet, or mobile screen.
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Results
From B2B website to strategic business asset
The Data Group’s new Webflow site showcases the value of breaking away from conventional paths, proving that a B2B tech website can achieve remarkable success by delivering a visually engaging, responsive, and education-first experience.
While the previous site relied heavily on startup clichés - lacking depth and illustrative clarity - the redesigned website delivers a strategic, enterprise-grade platform crafted to engage and educate users. This transformation marked a significant shift in The Data Group’s brand perception, moving beyond typical SaaS stereotypes toward a more trustworthy and approachable image.
Between February and May 2025, the site saw impressive growth, with active users up 53%, user interaction increasing by 166%, and organic search traffic rising 22%.
Together, these results demonstrate the power of challenging traditional B2B design, revealing a clear path for SaaS companies, tech startups, and enterprise businesses striving to differentiate themselves in a crowded digital landscape.
