Olympia

In 1886, Olympia flooded its own Grand Hall and floated gondolas across it for a recreation of Venice. It later hosted the world's first public television broadcast, then Jimi Hendrix, then decades of trade shows and Comic-Con crowds. Now, mid-way through a £1.3 billion redevelopment into London's newest entertainment and hospitality destination, the one thing Olympia didn't have was a website that felt like any of that history.

We worked with Olympia's team to map out who was actually going to show up, concertgoers, conference organizers, diners, tourists, families, more than 30 kinds of visitor, and what each needed to find first. That thinking became a component-based build in Webflow, flexible enough to hold a food festival announcement and a corporate leasing enquiry without either one feeling out of place, with Webflow Optimize running underneath for personalization and A/B testing.