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Foodbox

Foodbox

Brand, Website, Marketing

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Foodbox

(01) Overview

Human connection through storytelling

Grocery delivery, meal prep services, and other food-based subscriptions have grown in popularity over the past few years. So when Foodbox approached N4 with help transforming their brand, we knew we had to make them shine in a competitive marketplace, ready to take on established companies like HelloFresh and WOOP.

What makes Foodbox different is their locally-sourced, seasonal, and artisanal offerings. We of course wanted to highlight this feature and position Foodbox as a universally suitable option for everyone but above all, we wanted their brand identity to be clearly communicated: cultivate connection, community, and joy through cooking at home.

Details

Deliverables
Technology
Awards
Press features
Industry
Food & Beverages

(01) Overview

Foodbox "Not just another food box" campaign by N4 STUDIO
Foodbox advertising campaign by N4 STUDIO
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(02) challenge

Adaptable tech to suit a fluid user experience

Seasonality, ingredient availability, and customer needs are in constant rotation; Foodbox’s versatility had to carry over into the tech. Adaptability was a key focus of their brand so we needed to create a platform that could ebb and flow just as seamlessly.

Search and navigation influenced the overall design and build significantly to allow customers to easily shop, browse, and find inspiration through the website at any point.

(02) Challenge

Foodbox website "The Market" page design by N4 STUDIO
Foodbox "not just another food box" billboard by N4 STUDIO
The Foodbox Family design by N4 STUDIO
Branding campaign for Foodbox, by N4 STUDIO
"Not just another food box" digital billboard Foodbox campaign by N4 STUDIO
Foodbox website homepage landing page design by N4 STUDIO
Customer card design for Foodbox by N4 STUDIO
Foodbox packaging by N4 STUDIO
Foodbox tote bag mockup by N4 STUDIO
Foodbox sticker design by N4 STUDIO
Outdoor branding campaign for Foodbox
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(03) Solution

Brainstorming beyond the box

When it comes to food delivery, trust and inspiration are paramount to consumers. We had to capture the hearts and minds of everyday shoppers and demonstrate a reliable end-to-end ecommerce experience.

One benefit to competing in a saturated market is that the weak spots are in plain sight. In this case, there are generally only two ways to participate: 1) Traditional supermarket offerings turned digital, and 2) ‘New age’ food boxes with subscription-only options.

(03) Solution

Andy Cooks feature tile on Foodbox website, by N4 STUDIO
Foodbox website dropdown navigation menu by N4 STUDIO
Mobile view of Foodbox website by N4 STUDIO
Laptop mockup of Foodbox's website homepage landing by N4 STUDIO
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A flexible design system

Flexibility was lacking and with food being so personal — whether it’s allergies, ethical, or religious restrictions — we wanted to highlight how Foodbox gives people the freedom to customise.

Beyond this core offering that most competitors focus on (products or recipes), we saw a significant opportunity to capitalise on something they were all ignoring. Human connection. It’s a massive component of food and cooking culture so we wanted to bring in real-life stories from social media stars, sports heroes, and familiar faces that felt fun and family oriented to drive home Foodbox’s unique position.

Foodbox iconography by N4 STUDIO
Foodbox typography by N4 STUDIO
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A world-class mobile experience

Mobile view of Foodbox homepage landing by N4 STUDIO
Mobile view of featured recipe on Foodbox's website by N4 STUDIO
Mobile view of Foodbox website cart by N4 STUDIO
Mobile view of Sachie's Kitchen featured recipe on Foodbox's website by N4 STUDIO
Mobile view of Foodbox's website inspiration page by N4 STUDIO
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words

“Foodbox has been on a long journey and when we decided to give it a complete makeover, we partnered with N4e for our branding and development solutions. They have become a true extension to our business and team.”

Shane Don

Shane Don

CEO, Foodbox

Shane Don

, N4

“Working on Foodbox was a welcome challenge. Our focus was on keeping the integrity of where Foodbox had come from, while completely transforming it into something that was capable of leading the market.”

Lydia Smit

Lydia Smit

Lydia Smit

Lydia Smit

Head of Client Success

, N4