One website. Multiple audiences. A platform that could handle both.
Maven Clinic is the world's largest virtual clinic for women's and family health, supporting over 28 million people across fertility, maternity, parenting, and menopause programmes. As the business grew, so did the complexity of who they needed to speak to: employers evaluating benefits, members accessing care, clinical partners, and international audiences across multiple languages and markets.
The problem was a site that treated all of them the same. A one-size-fits-all architecture that couldn't flex to serve different personas, couldn't support real experimentation, and couldn't keep pace with a marketing team that had global ambitions and a product that was evolving quickly.
In a category where most employer benefits sites feel functional at best, Maven had a specific opportunity - to build a digital presence that reflected the same warmth, clinical credibility, and care quality that members experienced in the product itself. "We exist in an employer benefit arena where B2B products can feel cold. Maven is fundamentally different, and our website should feel that way too."
What N4 built, and how
Working with N4 as their Webflow Enterprise Partner, Maven rebuilt their site from the ground up on a modular, component-based architecture. The new system was designed to serve multiple audience types clearly - routing employers, members, and clinical partners to content specifically relevant to them - while giving the internal marketing and design teams the autonomy to update, test, and personalise without constant developer involvement.
The platform supports real A/B testing and experimentation through Webflow Optimize, global localisation for Maven's international expansion, and a publishing workflow that means the team can respond to the market at the speed Maven's growth requires. The collaboration between marketing and design - previously constrained by a fragmented tech stack - is now built into how the site operates.
Maven's CMO Maura Ginty described the result: "Our new digital platform is an extension of our mission and lets us communicate clearly, personalise confidently, and meet people wherever they are - across languages, channels, and now AI-driven experiences. It's transformed the website into a true front door to care."
The results
Since launch, Maven has reported an 18% increase in overall engagement and a 38% increase in visits to their demo page - the primary commercial conversion point on the site. Two numbers that represent a meaningful shift in how effectively the website is working as a growth asset.
This engagement and the N4 and Maven partnership were also recognised by Webflow, with the case study featured as part of Webflow's Enterprise customer stories.
N4 is the number one ranked Webflow Enterprise Partner globally. If you are evaluating Webflow Enterprise for your organisation, talk to our team. And to read the full case study in Maven's own words, visit the full story on Webflow's site.
