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Artmeta

Artmeta

Brand, Website, Marketing

PLAY
VIDEO
Artmeta

(01) Overview

A new paradigm for displaying and selling fine art

ArtMeta is a beautifully rendered 3D metaverse where leading galleries, critically acclaimed artists, curators, and collectors converge to experience a fully immersive digital environment.

Acknowledging the saturation within the metaverse realm, the ArtMeta team recognised the significance of standing out. They approached N4 wanting to refine their brand identity and craft a truly representative image that would demonstrate the depth of their metaverse, speak to the world of fine art, and resonate with multiple audiences.

Details

Technology
Awards
3x Awwwards, 1x Best Awards
Press features
Forbes + Others
Industry
Blockchain
Metaverse

(01) Overview

Man wearing VR glasses with Artmeta branding
Artmeta branding posters displayed on outside wall
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(02) challenge

Lasting impressions in the metaverse

As NFTs, metaverse business, and the virtual world as a whole are continually progressing, we needed to identify and understand both the long and short-term effects this evolution has on the industry. ArtMeta’s presence had to seamlessly adapt to various platforms — from metaverses to physical art galleries — while making a robust, long-lasting impression.

(02) Challenge

Artmeta branded material by N4Studio
Artmeta branding by N4Studio on shipping container
Young man wearing Artmeta branded tshirt
Artmeta branded hanging signage
Artmeta branded digital posters
Artmeta large format branded hanging banners
Artmeta logo laptop mockup
Artmeta branding identity wall application
Artmeta metaverse island showcase
Artmeta bringing worlds together desktop mockup
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(03) Solution

A simple yet expansive digital system

By dedicating the early stages to thorough research in the form of collaborative workshops with ArtMeta, we defined the meticulous details of their branding. This explorative research uncovered ArtMeta’s conceptual values and overarching goal; to build trust with their audience. Together, we distinguished ArtMeta’s four foundational pillars — <code>, Hypercube, Compass, and Cyclops.

‘<code>’ marks your entrance into a new world. ‘Hypercube’ represents the intersection of the physically manifested and the virtually conceived. ‘Compass’ symbolises ArtMeta’s perpetual forward motion. And finally, ‘Cyclops’, the metaverse’s native population.

(03) Solution

Artmeta design system by N4Studio
Artmeta icons and colour palette by N4Studio
Artmeta brand guidelines design system
Artmeta icon and conceptual pillars by N4Studio
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Distinctive signatures

As a comprehensive yet concise representation of ArtMeta, the four pillars were the driving force that inspired the logo and wordmark. We aimed to suggest a feeling of amalgamation by using an angular typeface and mirror effect.

Artmeta metaverse preview
Artmeta exhibition poster by N4Studio
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A digital-first experience

Regardless of application, the logo and wordmark’s evocative feeling remains consistent. Classical elegance through a digital lens.

Artmeta branding green mobile screen
Artmeta travel through creative minds mobile screen
Artmeta push the boundaries of the physical world black mobile screen
Artmeta branding red mobile screen
Artmeta push the boundaries of the physical world purple mobile screen
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words

“N4 considered our needs and elevated them through throughout design and execution. We as a brand, finally look how we feel.”

Alissa Alekessva

Alissa Alekessva

CMO, Artmeta

Alissa Alekessva

, N4

“This was a story about bringing people together. We had a global team spanning across US, UK, Europe and NZ, speaking multiple languages to deliver something magical in a truly innovative space.”

Elliot Maher

Elliot Maher

Elliot Maher

Elliot Maher

Founder / Strategist

, N4