Northbrook, a subsidiary of the Winton development group, is redefining the golden years with a new approach to ‘luxury later living’. With upscale cuisine, designer furnishings, meticulously curated locales, and a community approach akin to Soho House, it’s no surprise Northbrook has talk of the town since its announcement.
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Championing this degree of sophistication through a website while building a navigation landscape seamless enough for visitors to appreciate it was no small task — which is how N4’s partnership with Northbrook was formed.
Northbrook’s unprecedented offering cuts no corners; their team deserved a digital representation that accurately portrayed what they’d created to potential residents and partners. Their efforts to the hilt, we knew whatever we built couldn't compromise the feeling evoked by what Northbrook had achieved.
While the physical environments were outstanding, their online presence had to communicate aspects like chosen destinations and curated experiences, so people could envision themselves living the Northbrook lifestyle. Our brief directed us to create a rich yet highly accessible website to allow people to be enticed by and connected to the Northbrook experience. Bold and engaging imagery. Intuitive navigation. And a premium feel at every step.
The Northbrook web experience delivers numerous high-performance features, and throughout the site's navigation the users never feel lost in exploration. In fact, our goal was to make them feel as though they'd discovered their future — or at least a clear path to luxury later living.
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“The project commenced with two key objectives in mind: to expand the Northbrook brand digitally and to generate tangible business outcomes. As we reflect on our journey, it's evident that we've successfully accomplished both of these.”
Jono Cook
Founder / Developer
, N4
