Northbrook

Northbrook

Website, Marketing

(01) Overview

Luxury later living

Northbrook, a subsidiary of the Winton development group, is redefining the golden years with a new approach to ‘luxury later living’. With upscale cuisine, designer furnishings, meticulously curated locales, and a community approach akin to Soho House, it’s no surprise Northbrook has talk of the town since its announcement.

Details

Deliverables
Technology
Awards
Press features
Stuff, Herald, and more
Industry
Healthcare
Retirement

(01) Overview

Northbrook Website Design in Webflow by N4 Studio
Northbrook Website Design in Webflow by N4 Studio
Northbrook Website Design in Webflow by N4 Studio
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(02) challenge

Sophistication at the core

Championing this degree of sophistication through a website while building a navigation landscape seamless enough for visitors to appreciate it was no small task — which is how N4’s partnership with Northbrook was formed.

(02) Challenge

Northbrook Website Design in Webflow by N4 Studio
Northbrook Website Design in Webflow by N4 Studio
Northbrook Website Design in Webflow by N4 Studio
Northbrook Website Design in Webflow by N4 Studio
Northbrook Website Design in Webflow by N4 Studio
Northbrook Website Design in Webflow by N4 Studio
Northbrook Website Design in Webflow by N4 Studio
Northbrook Website Design in Webflow by N4 Studio
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(03) Solution

Layered yet accessible detail

Northbrook’s unprecedented offering cuts no corners; their team deserved a digital representation that accurately portrayed what they’d created to potential residents and partners. Their efforts to the hilt, we knew whatever we built couldn't compromise the feeling evoked by what Northbrook had achieved.

(03) Solution

Northbrook Website Design in Webflow by N4 Studio
Northbrook Website Design in Webflow by N4 Studio
Northbrook Website Design in Webflow by N4 Studio
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The art of Northbrook life

While the physical environments were outstanding, their online presence had to communicate aspects like chosen destinations and curated experiences, so people could envision themselves living the Northbrook lifestyle. Our brief directed us to create a rich yet highly accessible website to allow people to be enticed by and connected to the Northbrook experience. Bold and engaging imagery. Intuitive navigation. And a premium feel at every step.

Northbrook Website Design in Webflow by N4 Studio
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True to the Northbrook ethos

The Northbrook web experience delivers numerous high-performance features, and throughout the site's navigation the users never feel lost in exploration. In fact, our goal was to make them feel as though they'd discovered their future — or at least a clear path to luxury later living.

Northbrook Website Design in Webflow by N4 Studio
Northbrook Website Design in Webflow by N4 Studio
Northbrook Website Design in Webflow by N4 Studio
Northbrook Website Design in Webflow by N4 Studio
Northbrook Website Design in Webflow by N4 Studio
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words

“The project commenced with two key objectives in mind: to expand the Northbrook brand digitally and to generate tangible business outcomes. As we reflect on our journey, it's evident that we've successfully accomplished both of these.”

Jono Cook

Founder / Developer

, N4