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DGSE

DGSE

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DGSE

(01) Overview

Enriching lives through architecture 

DesignGroup Stapleton Elliot (DGSE), one of New Zealand's leading architectural practices, approached us to redefine their brand and create a website showcasing the beauty and intricate detail of their work. It was critical for their online presence to represent today’s architectural practices while offering a glimpse into DGSE’s future.

Details

Deliverables
Technology
Awards
2x Awwwards, 1x CSSDA
Press features
Industry
Architecture

(01) Overview

DesignGroup Stapleton Elliot website homepage landing feature by N4 Studio
DesignGroup Stapleton Elliot website gallery desktop mockup by N4 Studio
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(02) challenge

Redefining the brand's digital presence 

Notably people-focused, DGSE’s team strives to enrich lives through architecture. The practice places a high value on collaboration and cultural competence, particularly regarding Aotearoa and tāngata whenua. This connective nature was less apparent in DGSE’s pre-existing online presence, so we planned to incorporate it into the new design in an appropriate and authentic manner.

(02) Challenge

DesignGroup Stapleton Elliot featured render by N4 Studio
DesignGroup Stapleton Elliot mobile web design by N4 Studio
DesignGroup Stapleton Elliot exterior building case study render by N4 Studio
DesignGroup Stapleton Elliot website index page by N4 Studio
DesignGroup Stapleton Elliot portrait case study render by N4 Studio
DesignGroup Stapleton Elliot project render by N4 Studio
DesignGroup Stapleton Elliot mobile navigation menu design by N4 Studio
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(03) Solution

Capturing a diverse target audience

Our work needed to capture the entirety of DGSE’s diverse target audience, which spans from government entities to homeowners. We embarked on an extensive brand development journey to propel DGSE into its ‘new age’.

(03) Solution

DesignGroup Stapleton Elliot case study feature by N4 Studio
Mobile mockup of DesignGroup Stapleton Elliot homepage landing by N4 Studio
DesignGroup Stapleton Elliot website page designs by N4 Studio
Website project filters design for DesignGroup Stapleton Elliot by N4 Studio
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Highlighting the duality of language

DGSE’s branding revamp went beyond visual manifestation and representation. Their values are embedded throughout their messaging which they wanted to present in Aotearoa’s mother tongue alongside English. We enlisted help from a native te Reo Māori speaker to ensure linguistic accuracy and serve DGSE’s diverse audience.

DesignGroup Stapleton Elliot staff profile feature by N4 Studio
DesignGroup Stapleton Elliot featured interior design render by N4 Studio
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A sophisticated and intuitive experience

From a design and development standpoint, DGSE’s updated branding had to capture their entire audience, which includes individuals and organisations ranging from government entities to individual homeowners.

The final concept emulates the architectural foundations on which DGSE is built; minimal compositing, bold geometric elements, and clean typography. The branding is sophisticated, supported by delicate imagery and an intuitive website experience.

Mobile website design projects index page for DesignGroup Stapleton Elliot by N4 Studio
DesignGroup Stapleton Elliot mobile website navigation by N4 Studio
DeisgnGroup Stapleton Elliot mobile mockup of project case study by N4 Studio
DesignGroup Stapleton Elliot mobile mockup of people page by N4 Studio
Mobile website mockup of DesignGroup Stapleton Elliot contact page by N4 Studio
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