Bringing SMART TECH gym equipment home
One aspect of the ‘COVID era’ that has carried over into post-COVID life is the carefully curated at-home experience. Many consumers enjoyed working, shopping, and exercising from within the comfort of their own home and chose to adopt the lifestyle permanently.
Les Mills offers an exceptional in-person experience at all of their 20,000 locations worldwide, so why would their at-home experience be anything less? They approached N4 for help with the conceptual development of a consumer equipment system that would complement and elevate their fitness streaming platform (Les Mills+), keeping it on par with their in-person offering.
We embarked on our mission to completely transform the idea of home gyms, inspire people to get moving, drive significant revenue, and increase retention for Les Mills+.