Serko.ai

A launch site for agentic AI in business travel

Serko has spent nearly 20 years shaping how business travel gets booked, and its technology already powers Booking.com for Business, one of the biggest names in business travel.

With Serko.ai, they are leading the agentic AI wave in corporate travel. Comparing flights, checking hotel availability, and booking the lot now happens in one quick conversation. And nobody is shorter on time than a corporate traveler.

Getting it to market was its own race. Being early is a head start, and in AI, head starts don’t last long. Leading is only a fraction of the job. The rest is being remembered, and AI products are fast becoming hard to tell apart.

What we did

Industry

SaaS

Region

United States

Size

Enterprise

100/100

Lighthouse SEO score

↑310%

Increase in conversions (30 days)

100/100

Lighthouse accessibility score

10M+

Bookings per year

“Launching something completely new was an exciting journey, and N4 are the partner we want in our court. They know their stuff, they understand what we’re doing, and they got us there without the stress.”

Paula Moody, Head of Creative and Brand, Serko

“There was no shortage of features and benefits to capture. So the real work on this project was restraint: determining what truly mattered most to each audience, and building everything else around that.”

Courteney Searle, Head of Content, N4

“This project was a dream collaboration, and Paula and the team at Serko were the best to work with. Sharp, crafted copy, design that married content to detailed UI visualizations, and interactions that told the story which were all brought to life by our talented developers, who took the animation to another level. A privilege to be part of.”

Skyla Caldwell, Digital Designer, N4

Challenge

Any large business launching something new runs into the same squeeze. The product is still evolving, the clock is running, and getting the narrative right is everything. Serko.ai faced all three.

We designed the site while the product was still coming together, working in close step with Serko’s product and marketing teams. As each new feature landed, it went straight into the site, keeping the launch moving at the same pace as the product.

The site also had two audiences to win over, the business travelers using the product and the travel admins who set company policy. Both needed to see what Serko.ai changes when it comes to booking trips and managing them.

Solution

With a product this rich in features, the site had to cut through and make the story easy to take in

One site that changes by location, with sign-up for US travelers and a waitlist for the rest of the world, powered by Webflow Optimize. We shaped the narrative with Serko’s team until each audience had a story worth hearing, and travelers could see their tedious trip planning shrink to a single exchange.

From the hero down, the product springs to life. A single sample trip threads through the opening sections in tactile, detailed cards, from the first booking to a stress-free refund and a rerouted flight, finishing on the personal preferences that make every trip feel made to measure. By launch, the storyboards had become a single, polished scroll that moves as smoothly as the product.

Business travel rarely happens at a desk, and the site moves with the people doing it

On mobile, the hero animation and following sections play out at a phone’s pace, easy to take in at a glance. Desk or phone, the experience holds together, and Serko.ai heads into its US launch with a site as forward-thinking as the product behind it, and a first impression that’s hard to forget.