I lead the Brand Studio at Webflow: creative direction, brand identity, web, campaigns. Before Webflow, I spent over fifteen years building and leading creative teams at the forefront of brand, design, and creative, including nearly a decade running my own agency.

Whether I’m building brands, teams, companies, or a fort with my kids - I’m always building something.​​​​​​​​​​​​​​​​I think about brand as infrastructure, not decoration. The best design work isn’t a layer on top of the business, it’s how the business thinks, communicates, and earns trust.

Design is how companies connect with people as people. Not users, not leads. That connection is what makes creativity one of the most under-leveraged assets a company can invest in.I care about systems over one-offs, craft that doesn’t sacrifice speed, and building creative teams where both can coexist. My job is to create the conditions where great work happens repeatedly. Not just once.

Good design is good business. That’s the whole thesis.